It's also very expensive ($2,800 for body only), so the A99 will appeal to serious hobbyists and pro photographers.
But if you've been looking to upgrade from an entry-level SLR, you'll get a lot of camera for your money. Let's explore. With the A99, you'll see:
Better, more consistent autofocusing than either the comparable Canon 5D Mark III or Nikon D600 for stills and, especially, for video.
Cool features such as automatic panorama stitching and auto HDR processing. With HDR, the camera snaps three instant shots, one at normal exposure, one over-exposed, one under-exposed. It then patches them together to get richer colors, a darker sky and more details in the shadows.
A terrific professional workhorse. The A99 is easily Sony's best SLR to date.
It has a full-frame image sensor, and with more pixels (24MP), there's more room for resolution and color.
The A99 has Sony's "translucent" mirror technology, which basically ditches the familiar mirror used in SLRs since the earliest days. The result is faster focusing and rapid-fire 12-frames-per-second shooting.
In the past, the mirror helped photographers compose images by presenting a true rendition of a scene. Sony SLRs use an OLED electronic viewfinder, instead.
Anyone who has struggled with autofocus on SLRs in dark environments (think sports, school plays) will love the results on the A99. The focus clicks in within fractions of seconds.
For video, the improved autofocus is even more of a big deal. The autofocus is quick and responsive, and continues to function even once the recording has started.
The bad news: You can only make use of autofocus features for video if you're...
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