iPad Halo Effect: Mac Usage Up 3%
June 1st, 2010
According to Chikita Research, a Massachusetts-based advertising network, the iPad is having a positive effect on Mac sales. For the first three months of 2010, Macs consistently made up 7% of the traffic that reached its online ad networks. But on April the number bumped up to 10.25%, more than 3% higher. According to Daniel Ruby at Chikita, the numbers for May look to be consistent with April.
Also interesting, ChangeWave Research found that roughly 20% of people surveyed plan to buy an iPad, with a majority of those planning to do so in the next 6 to 12 months. If there is indeed an iPad halo effect, Apple can expect to see their market share grow steadily over the next couple of years.
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