Eco- Beat, 5/29
Is your city killing you? Want to impress Ed Norton and win $20,000? Need a few pointers on how to dupe consumers into thinking your product is eco-friendly? Today’s Eco-Beat has the scoop on all the latest green news and tips.
|Do You Live in One of America’s Fittest Cities?
The results are in for the top 45 healthiest metropolitan areas in the nation. A few of the top criteria in the study were: Percentage of people who walk/bike to work, acres of parkland, rate or cardiovascular disease, and diet. And the winner is … Washington, DC? Go figure.
| Ed Norton is Judging You
Eco-celeb Ed Norton is on a panel of judges that will determine the winners of the “Green Effect” national contest. Sun Chips and National Geographic are giving five winners $20,000 to implement the big green ideas that most impress the judges.
| Jason Mraz is a Solar Fiend
Whether or not you’re a fan of his cutesy, scatting, folk-tinged vocal style, there’s no denying that Jason Mraz has a big heart for the environment. “This year I went full out and went solar – everything runs on solar energy” — even his acoustic-electric guitar.
|Greenwashing is Easy and Fun
“Greenwashing” has become an integral part of marketing science. With little more than unbleached cardboard and a hip new font, eco-artist Lunchbreath shows us how to green your product’s image without changing the actual product. Hilarious!
|Tesla’s First Recall
Under normal circumstances, a recall is nothing to celebrate. But in this case, I’m willing to take it as a positive sign. In a way Tesla’s first NHTSA recall affirms that it’s a real car company. Cool. It’s also good that the first recall is for improperly torqued bolts, not exploding batteries …
Green in a Flash:
- Study: 1 in 5 cars sold in the US will be hybrids by 2020.
- Is climate change really to blame for 315,000 deaths per year?
- FRESH, a documentary about the growing sustainable food revolution, is making it’s way to a theater near you.